Advertising And The Sales Promotional Schemes

Advertising And The Sales Promotional Schemes The advertisement done today is far more different then the old era. Now, the emergence of new technology, the growth in the internet usage, rapidly changing environment, changing way of communications, fragmentation of mass markets, growing economies, and globalization has changed the overall marketing to use different other communication mediums and techniques with the old ones (newspapers, TV and Radio). Every day we are bombarded with different advertising messages whether it is on the radio while were driving to work, on television during our favorite programs, or in magazines and newspapers. Advertising has entered every area of our lives, and many of us choose to ignore it on many occasions. This might cause one to ask, can advertising and promotional efforts still are effective if people are so saturated with information? The answer is yes, advertising and promotions can be effective if used properly for targeting the right consumer. One of the main rules in advertising has always been to keep message simple and consistent and repeat it often. It has been shown that people remember advertising if they see it with great frequency, which explains why while watching hours of television one may see the same advertisement two or even three times even more. That way the message will positioned in ones mind. Integrated Marketing Communication One of the most important aspects of advertising and promoting a product or service is consistency. Companies ensure the consistency of their message by coordinating all of their promotional activities. This coordination of activities into a system or strategic plan is referred as integrated marketing communications (IMC). IMC creates a unified message and enhances the effectiveness of reaching the target consumer. Firms will create one message that will be used consistently throughout a marketing campaign. It is important that the promotional strategy also be in alignment with the organizational goals. There are three major aspects of an IMC plan:- Research Creative Aspects Implementation. Research and analysis are used to find the best way to design the product or service the most effective message and media to use and the best means to distribute the product or service at the optimal price. The creative aspect is the actual advertising, copywriting and designing of promotional materials. Implementation is the act of putting the plan together, creating a strategy and seeing it through. Planning an integrated marketing communications plan also means finding target market determining what is unique about the product offering or service providing constructing a positioning strategy for product or service deciding what the best message would be for product and choosing the optimal marketing mix in relation to allowed marketing budget. Ideally an effective IMC campaign will differentiate the product or service from a competitors generate a flow of leads be consistent with and support the overall branding strategy cause the company to have a more prominent place in the market. Communicate the companys experience and knowledge and help to retain existing customers. The Promotional Mix The promotional mix is the use of different advertising and communication channels in a coordinated way to run an effective marketing campaign. These coordinated campaigns are part of an effective integrated marketing communications plan. The four main methods of promotion within the mix are:- Advertising Sales Promotion Personal Selling Public Relations The most important factor in determining the optimal mix is identifying the target market. This can be determined through extensive market research. Once a company knows its target market it can then research its use of various media outlets in order to come up with the best combination of marketing materials to reach the defined target. For example if the target market is stay-at-home moms, an organization might find that television advertisements during certain daytime television shows are most effective for reaching them. If the target market is a young professional, the marketer might find that using billboards in a downtown commercial district and morning drive time radio advertisements are effective for getting the message to this target market. The size of the promotional budget will greatly influence the chosen mix as well. Television advertising can be very costly and therefore may not be a feasible option for a company with a smaller marketing budget at least not during pri me viewing hours on major networks. Often the amount of money a firm spends on promotional activities will be affected by the product life cycle general economic conditions and the competition. The promotional mix may involve a company coordinating its loyalty program with advertising campaigns and a promotional deal. Advertising Advertising is paid communication brought to audiences through different forms of media such as television, radio, newspapers, magazines and billboards. A company uses advertising to inform, persuade or remind its target market of its products or services. Comparative advertising is used to differentiate a companys products in the marketplace from other similar products. For example The Pepsi Challenge campaign was a form of comparative advertising in which consumers were asked to take blind taste tests to see if they could tell the difference between the products. Coca-Cola uses reminder ads to show us how refreshing the beverage can be on a hot day. 1.4. Different Medium of Advertising and Sales Promotion Advertising Mediums There are advantages and disadvantages to each media type and when selecting the advertising mediums to use companies must understand who their target audience is and which the most effective method for reaching them is. Marketers must be able to divide their budgets among the various media resources in order to stretch them the farthest to reach the most customers. Television Television advertising is the leading medium for reaching Indian audiences. Although a very expensive form of advertising, television ads reach the largest percentage of the Indian population at once and can be very appealing due to their visual nature as well as their sound. TV ads can be classified into national, local, and cable advertisements. The type of network chosen will depend on which audience the marketer is trying to reach. If the advertisement is for a local restaurant the company may choose to advertise only on local stations or in local ad space on cable channels or national networks. The time an advertisement is shown is also an important decision that companies must make in order to reach the target audience. Budgetary constraints will also be a factor in choosing time slots for advertisements. Print Advertisements Advertising in newspapers and magazines is another way of reaching customers with a companys message. Print ads are effective because of their visual quality and can be run in many different types of publications. Marketers selling products or services to consumers may choose national publications such as India Today or local newspapers such as the Times of India and Hindustan Times. Businesses trying to sell products or services to other businesses will often advertise in trade publications of the industries they are trying to reach. Companies may also target specialized publications for example a new computer product may be advertised in PC World or another specialty technology publication. Print ads have a longer life than electronic media ads and are good for telling a story about the value of a product or service. Radio Although lacking the visual appeal radio can be an effective medium for reaching target consumers. The average radio listener tunes in for three hours a day and often on a regular basis. When using radio advertisements in marketing mix it is necessary to make sure that the company and product or service is clearly identified. As with television it is also necessary to find the right station for advertising to the target consumer. If your service is a bar for college students you may choose to advertise in the evenings on a college station or an alternative rock station and if your target audience is senior citizens you may advertise on news stations or a talk show. Internet The Internet has become an important electronic medium and its interactive quality is unique. It permits immediacy of purchase and a high level of convenience. It can be personalized and individualized. The Internet and the World Wide Web are becoming essential tools in an integrated marketing plan and effective tools in sustaining customer loyalty and satisfaction. Direct Mail Mailing advertisements or promotions directly to peoples homes is another commonly used method of reaching consumers. Direct mail campaigns can be expensive due to printing and postage costs but these campaigns can be effective if the mailings reach the right consumers. Often companies will purchase lists of consumers or collect data themselves to build a mailing list. The people on these lists will then be sent targeted mailings. Telemarketing The utilization of telemarketing has been greatly affected in India by the recent implementation of the national Do Not Call registry, where millions of Indians signed up to have their telephone numbers removed from telemarketer lists. Internationally however regulations regarding telemarketing vary and it may still be a very effective method of reaching consumers. The downside of telemarketing is that most people do not like the invasiveness of being called at home though unfortunately many mass marketers find the risk of offending non receptive households is offset by the effective results and benefits from these marketing methods. Outdoor and Out of Home The majority of outdoor advertising rupees are spent on billboards. Billboards are a popular way of reaching commuters and consumers in a single geographic location. Other forms of outdoor advertising known as out of home include sports stadium ads, bus shelter posters, or signage on buses and taxis. Advertising Trends A very popular way of getting a message across is using celebrity endorsements. Advertising companies are willing to pay money in order to hire celebrities to represent their brands. Celebrities are part of an advertising message and campaign. Of course using a celebrity spokesperson can be a risk. When choosing a celebrity to endorse products, it is important to find an appropriate match with the product or service. The relationship should be believable. It is also important that the celebrities endorsing the product be credible. They should either have expertise in the field or be trustworthy characters. Sponsorships This is a well-used form of promotion and advertising that allows the company to buy into a sporting event or activity. The amount of investment in a sponsorship can range from an athletic company supporting a college sports team by providing them with brand-name uniforms in order to promote the brand to a company sponsoring a cricket game. For example Pepsi and Coke use to take sponsorship of cricket time to time. Infomercials Another trend in advertising is the infomercial. This is an extended television advertisement and usually runs at off peak hours or on lower-budget television or cable networks. Infomercials are usually at least a half hour long. Some of the most popular items that are sold through infomercials are fitness videos, skin care products and kitchenware. Often they will feature celebrity endorsements and offer products that cannot be purchased in stores. Their low-budget appearance and late-night showing often characterize infomercials. Once the consumer is convinced to purchase the product he or she will then be able to call and order the product over the telephone generating a direct response to the infomercial. Sales Promotion Sales promotion consists of many activities used to sell products. They are activities that give consumers a short-term incentive to make a purchase. Sales promotions are also activities that change the price and value relationship of a product as perceived by the target audience with the possible effect of generating immediate sales. It is possible that a sales promotion can also alter the long term value of the brand by making what might be a premium product more affordable. Sales promotions are generally time-bound programs that require participation on the part of the consumer through either immediate purchase or some other action. The fundamental goals of sales promotion are tactical, strategic and ultimate. The tactical goals are to combat a competitors increase in market share to combat other competitors promotional efforts and to move brands that are either declining, overstocked, damaged or not selling fast enough. The strategic goals are to motivate consumers to switch from a rival brand to increase product consumption to reinforce the marketing communications efforts for the brand and to motivate brand loyalty. The ultimate goal of a sales promotion is to increase sales, profits and market share. There are different channels for sales promotions which include consumer promotions and trade promotions. Consumer Promotions Consumer promotions are geared toward getting consumers to try a companys products. Some examples of consumer promotion activities include coupons, rebates, sampling, sweepstakes, point-of-purchase displays and special packs. Coupons Whether we cut coupons from newspapers and magazines or getting them in the mail, coupons are a very popular form of sales promotion. They are very effective especially in economic downturns for luring people into restaurants or causing them to make repeat purchases of products. E-coupons are another popular form of sales promotion they are extremely effective for luring in customers and are redeemed by 57 percent of the people who click on them. The most popular uses of e-coupons are for sales of groceries, books and health and music products. The disadvantage of coupons is that they do not encourage brand loyalty most consumers who use coupons regularly are willing to switch brands if there is a better discount available. Rebates Rebates are partial refunds that are offered by the manufacturers. Often manufacturers will use mail-in rebates as incentives for purchasing. The consumer must purchase the product at full price and then fill out paperwork and mail in the receipt in order to receive some money back. Rebate programs allow marketers to promote a companys product at a reduced poster bate price also called MRP offering a substantial savings to its customers but also requiring that a set of conditions be met to qualify. Sampling Companies will often send or hand out samples of products in order to attract customers who may not have purchased their products otherwise. Beverage companies may target college students and hand out soft drinks on campuses, or a food company may set up a stand in a grocery store so that consumers can sample their new chips. You may even receive a trial bottle of shampoo in the mail or you may remember receiving the India Online (IOL) CD in the mail offering 100 free hours of Internet access. These are all examples of sampling, and the intention of these promotions is to introduce a new product or service to a consumer in order to generate brand loyalty. Sampling can be a costly method of attracting customers and it often results in wasted distribution however it can be a very effective method for getting consumers to switch brands. Sweepstakes and Contests Sweepstakes and contests are another strategy of sales promotion. Data will be collected from consumers and they will be entered to win a prize. Companies can use the information that they collect from entrants in order to develop a mailing list for future promotional campaigns. Organizations must be sure to print all the guidelines for their sweepstakes or contests in order to avoid legal entanglements. Some of the guidelines companies should follow in order to put on a successful sweepstakes promotion include the following:- Clarify who is eligible Indicate states where the promotion is not valid Declare the termination date of the promotion Clarify random drawing procedures Companies should also detail the prizes disclose the odds of winning declare a deadline for entry and reserve the right to use winners names and photographs for publicity. Point-of-Purchase Displays Point-of-purchase (POP) promotional materials are displays that are set up in stores in order to prominently display products. At a grocery store a POP is usually placed in front of the store, at the end of an aisle, in the aisle or on the shelf. POP displays are very successful due to the fact that many people make last-minute purchasing decisions. Bundling Sometimes companies bundle products together in order to promote a new product or to encourage consumers to try a complementary product such as a free small conditioner bundled with a shampoo purchase or a free disposable razor with a shaving cream purchase. A company may also offer a bonus pack or a special pack with 20 percent more in order to encourage a customer to purchase a product. Give a ways Another strategy used by companies is that of special promotional items to be given away. These may be hats or T-shirts advertising the company or brand. For example, many times credit card Advertising

The Crucible A.P. Book Report

The Crucible A.P. Book Report The Crucible A.P. Book Report 1. The Crucible 2. Arthur Miller, 1950s 3. America, California 4. John Proctor Honorable and rational, he is the â€Å"leader† of the few sane people of Salem. Although plagued by his affair with Abigail, the biased and foolish leaders of the church, and the underhanded intentions of his fellow neighbors, he still somehow is able to remain in our minds as a respectable man that stood honest until the end. Abigail Williams Masterfully deceitful and envious, she is the main cause of the Salem witch trials. Originally fueled by lust for John Proctor, she is forced to victimize the entire village after weaving too thick a web of deceit about her affair. Judge Danforth Self-Righteous and stiff, Judge Danforth is the towering character that believes in the churchs, and his own, holiness. He judges the Salem trials somewhat sensibly, but his stubbornness in Puritan values blinds him towards the ulterior motives of many Salem inhabitants. Reverend Parris Scornful and pathetic, Parris is a deplorable minister that cares only about his image. He discover Abigail flagrantly disobeying his orders, but tries to keep her deeds secret, in fear for his reputation. Elizabeth Proctor (minor) Wise and forgiving, Elizabeth is a modest woman that has quietly lived with John, even through his affair. Although she doesnt appear joyful or happy, she is never blinded by Salems uproar and easily shines as a moral character through the harsh times. Reverend John Hale (minor) Overconfident but sensible, Reverend John Hale is a character that majorly develops as the novel progresses. He first shows up as a brash reverend ready to fight witchcraft, but develops into a humble and sensible man that realizes the calamity in Salem. He is one of Johns few allies, and is wrecked with guilt after the trials are over. 5. Salem, Massachusetts (Village) John Proctors House: Although located somewhat outside of Salem, it doesnt take long for the craze to reach his house. The mood in the house is dreary and stiff, since an air of mistrust pervades the roms. Hale originally comes here to examine the Proctors family, but comes to believe in Johns cause after the injustice done to Elizabeth. Salem Meeting House: Forbidding and ominous, the meeting house turned courtroom is the center stage for the witch trials. Poorly made walls and simple furniture make up the room, and this creates awkward tension for the reader and the accused. All accused â€Å"witches† are condemned here by Judge Danforth, with Abigail leading her deceitful group. Parriss House: Originally clean and white, this place soon houses the horrible misdeeds of the Salem Witch craze. Betty was originally confined to her bed here with a mild sickness, but certain accusations against her, paired with Titubas confession and Abigails quick plot, turned this house into the spawning point for the witch hunt. 6. In the village of Salem, Betty Parris is stricken with a disease after secretly dancing in the woods with the village girls. The townspeople bring in Reverand Hale, a witch craft expert, and he accuses the leaders of the girls, Abigail and Tituba, of complying with the devil. However, the girls claim they were possessed, and blame random member of the village to reinforce their confession. The Salem Witch hunt officially starts. In a house far outside Salem, John and Elizabeth Proctor converse over marriage issues. Soon after, Hale comes to question the Proctors, but instead learns from John of Abigails deceit and intention. The marshals then arrive, and bring a warrant for Elizabeths arrest on account of being a witch. Though they have little evidence and Hales disapproval, the marshals take her anyways. Proctor, Mary Warren, Giles Corey, and Francis Nurse storm into the court and demand for the release of their wives. Marry Warren, originally part of Abigails group, confesses that everything is a lie. Proctor brings more evidence, claiming that Abigail is a whore that wishes to see his wife dead, and that his wife knew all about the affair. Judge Danforth gives a series of tests to Proctor to confirm this, bringing in Elizabeth to confirm the statement. She denies it to save Proctors dignity and both are jailed, ultimately due for the gallows. The seasons change, and Abigail has run away from Salem. John is given a chance to live by signing a confession, but tears it up when he learns it must be shown to the public and ruin his name. At the end, he is sent to the gallows. 7. Religious Extremism/Intolerance: Although superstition and religious values sparked the ideas of witchcraft around the town, it was intolerance and Puritan extremism that truly set the fire ablaze. Basically, anything against Puritan values was stricken down as devil-worship. Ironically, the only reason the Salem Trials became believable was because of Hales relentless push for a confession between Tibuta and Abagail, and Judge Danforths one-track mind against the proclaimed â€Å"witches.† Accountability and Hidden Agendas: In a culture founded on strict standards and uptight morals, it was inevitable that private transgressions would form. The Crucible documents a time in which all sins were looked upon as extremely taboo and devil-influenced. Consciously or subconsciously, people still bore personal sins, and this harboring led to the rapid pace of accusations. By accusing others, feelings of self-morality were produced; villagers turned on villagers, and the Salem Trials went down in history as a dark time for everyone. Reputation and Guilt: Reputation is an extremely influential factor in every decision of The Crucible, but it often makes the decisions unbeneficial to everyone. Reverend Parris chooses to cover up his nieces deeds in regards to his reputation; however this decision only creates more speculation and gives Abigail more time to create a believable story. Danforths failure to admit wrongdoing due to his respectable record clearly leads to many unwarranted deaths, while Hales admittance makes him a respectable and honest character. Finally, John Proctors decision to reveal his affair in order to condemn Abigail ironically makes him the most upright character out of all the self-serving Puritans. 8. The Witch Trials: Although already important in itself, the witch trials generally represented the idea of unfair accusation, and raised the question on the validity of the accuser. It also represented the idea of an accuser getting the accused to speak the answer that he or she would want to here, no matter the technique. These questionable situations can be matched with the big issue at hand during the second red scare, McCarthyism. The United States Government, using little evidence, accused thousands of Americans of being communists, and Arthur Miller used the Salem Trials to represent the absurdity of these accusations. Foreign Objects (The Woods, Poppet, Titubas Ritual): Although completely different things, these three share a commonality: they are foreign to the Puritan beliefs. The woods represent the unknown, seemingly equaling the darkness of the devil. To Reverend Parris, the woods emphasize Titubas ritual as a satanic device, starting the whole ordeal of a witch craze. The poppet also represents a clash of beliefs, as it also represents a foreign concept to the Puritans. Ultimately used as evidence against Elizabeth, a seemingly harmless poppet harnesses deadly superstitions that almost earn Elizabeth a death sentence. Overall, these three concepts represent the Puritans fear of the unknown, and their rebranding of anything suspicious as devilish and superstitious. 9. Abigail: I have a sense for heat, John, and yours has drawn me to my window, and I have seen you looking up, burning in your loneliness. Do you tell me youve never looked up at my window? In The Crucible, heat and fire are strong images of the lustful relationship between Abigail and Proctor. In Act I, Abigail still wants their private relationship to go on, as she claims swears that she has â€Å"a sense for heat† and has seen John â€Å"burning up† in his loneliness. Basically, she still has a passion for him, and hopes to convince John that he still loves her. Later, the absence of heat in his own home describes his stiff relationship with Elizabeth. His house is described as low and dark, imagery that represents the cold affair that emotionally separates the two. Proctor: I have made a bell of my honor! I have run the doom of my good name you will believe me, Mr.Danforth! The metaphor of his honor becoming a bell is strangely true in regards to the Puritan village. Bells in a city are used to alarm citizens or remind them of an event; Proctors honor is doing exactly that. Ironically, Proctors show of honesty in revealing his affair is the first true act of a Puritan, ringing true throughout the court. However, the only sound that is actually heard in the court is his doom, since his originally suspicious character does not merit truthfulness. 10. A crucible is literally defined as a â€Å"container of metal or refractory material employed for heating substances to high temperatures,† or â€Å"a severe, searching test or trial.† These two definitions basically sum up the entire story; the whole book is literally a court trial, and symbolically a trial of villagers morality and practicality. Most fail the test by succumbing to false accusations (high temperatures), and subsequently shoving the blame onto someone else. However, this play really shines when we actually find a real â€Å"crucible†, representing John Proctor. Although he is hanged, he is understandably one of the only few that actually endures the flames and trials, and stays in our mind as a true crucible. 11. Style/Dialect: One important aspect Arthur Miller wanted to emphasize while writing this work is its realism. He wanted us to understand that this actually happened. By writing an entire play using the dialect spoken in the late 1690s, Miller is able to bring this play to life. Through the use of old style wording that includes real accounts from Salem documents, we can witness everything in a historically accurate recreation. Form of Narration: By choosing to recreate the Salem Trials through a play and not a novel, Arthur Miller allows us to fully view what really happened without keeping us in a detached state of mind. If one would watch the play, he or she would witness real dialogue and real actions; novels give us an enjoyment, but never allow us to feel the real fervor of the characters involved. In novels, the author decides what we watch. However in plays, the author gives us an entire scene and allows us to focus on specific parts, just like real life. 12. Elizabeth: He were not hanged. He would not answer aye or nay to his indictment; for if he denied the charge theyd hang him surely, and auction out his property. So he stand mute, and died Christian under the lawGreat stones they lay upon his chest†¦they say he give them but two words, â€Å"More weight,† he says. And died. (135) Proctor: No it is not the same! What others say and what I sign to is not the same! Because it is my name! Because I cannot have another in my life! How may I live without my name? I have given you my soul; leave me my name! (143) Proctor:Why, we have no fear of questions, sir. Hale: Good, then†¦ I note that you are rarely in the church on Sabbath Day. Proctor:Whats your suspicion, Mr. Hale? Hale: No, no, I have no Proctor: I nailed the roof upon the church, I hung the door a Hale: Oh, did you! Thats a good sign, then. (64, 66) From a general summary to chapter summaries to explanations of famous quotes, the SparkNotes

Going Towards a Postpatriarchal Family :: Philosophy Hochschild Women Papers

Going Towards a Postpatriarchal Family Ours is a time of dramatic and confusing transformations in everyday life, many of them originating in the social enfranchisement of women that has occurred over the past twenty-five years. Sociologist Arlie Hochschild demonstrates a widespread phenomenon of work-family imbalance in our society, experienced by people in terms of a time bind, and a devaluation of familial relationships. As large numbers of women have moved into the workplace, familial relations of all sorts have been colonized by what Virginia Held critically refers to as the contractual paradigm. Even the mother/child relationship, representing for Held an alternative feminist paradigm of selfhood and agency, has been in large part "outsourced." I believe that an Arendtian conception of speech and action might enable us to assert anew the grounds for familial relations. If we require a new site upon which to address our human plurality and natality, the postpatriarchal family may provide that new site upon which indi viduals can freely act to recreate the fabric of human relationships. It would seem to be our moral and political responsibility as social philosophers today to speculatively contribute to the difficult yet imperative task of reconfiguring the family. In this paper, I attempt to articulate the basic assumptions from which such a reconfiguration must begin. I. Some Ironies of Our Current Moment While motherhood represented women's primary opportunity for achievement and respect within previous societies, second-wave feminism critically explored the lived reality of women as mothers within our middle-class American society. Betty Friedan's influential The Feminine Mystique, published in 1965, indicted the deadly boredom of the suburban home, while later works such as Adrienne Rich's Of Woman Born, articulated with devastating incisiveness the oppressive qualities of the contemporary institution of motherhood. According to Rich, the intense joys of mothering children were embedded in a patriarchal structure that created agonizing conflicts for any woman who saw herself as more than merely a nurturer of her spouse and children. As feminists, we believed that the institutions of family and motherhood would change quite radically as women entered the workplace. And they have. Our lives have been dramatically transformed over the last twenty-five years, through a process I refer to as "the social enfranchisement of women." (1) As large numbers of women have entered the public workforce and contraception has become widely available, women have come to be seen as possessing the same economic and political rights and responsibilities as men.

An Explication of Sylvia Plath8217s 8220Daddy8221 Essay -- essays pape

An Explication of Sylvia Plath8217s 8220Daddy8221 It tends to be the trend for women who have had traumatic childhoods to be attracted to men who epitomize their emptiness felt as children. Women who have had unaffectionate or absent fathers, adulterous husbands or boyfriends, or relatives who molested them seem to become involved in relationships with men who, instead of being the opposite of the â€Å"monsters† in their lives, are the exact replicas of these ugly men. Sylvia Plath’s poem â€Å"Daddy† is a perfect example of this unfortunate trend. In this poem, she speaks directly to her dead father and her husband who has been cheating on her, as the poem so indicates. The first two stanzas, lines 1-10, tell the readers that Plath, for thirty years, has been afraid of her father, so scared that she dares not to â€Å"breathe or Achoo.† She has been living in fear, although she announces that he’s already dead. It is obvious that she believes that her father continues to control her life from the grave. She says that she â€Å"has had to kill† him, but he’s already dead, indicating her initial promise to forget him. She calls him a â€Å"bag full of God,† telling us that she considers her father a very strong, omnipotent being, someone who is superior in her eyes. In the middle of the poem, she begins to refer to herself as a Jew, and her father the German, who began â€Å"chuffing me off like a Jew†¦to Dachau, Auschwitz, Belson.† What Plath’s intent here is to allow us to understand that her father was a German, and she relates his behavior as a person to a Nazi. But later, she becomes more enraged, and strips the title of God from her father, and labels him a swastika and a brute. â€Å"Every woman adores a Fascist† is Plath’s way of ... ...r husband were monsters in her life, destroying her, but that she has just noticed. â€Å"Daddy, daddy, you bastard, I’m through† is the last line in the poem. It is not until the end that we realize that not only is she through with the memories of her dead father and the adulterous behavior of her husband, but she is through with herself. This last line is clear – Plath has just announced to her readers that she will be committing suicide again, and plans on being successful at it. So, instead of this poem being Plath’s victorious confession to the horrible men in her life, and finally allowing closure, the poem is an outline of her promising death. Plath is still pained by these men, and cannot completely go on being alive. She believes that death is her only solution, and maybe in a way it was. Perhaps she is finally free, and finally able to â€Å"breath† and â€Å"Achoo.†

Legion: An Exegetical Analysis :: essays research papers

Legion: An Exegetical Analysis   Ã‚  Ã‚  Ã‚  Ã‚  In this analysis I will be drawing from five passages found in Mark 5: 9-13, which is the story of the demonic possession by the demon which is called Legion. I will be drawing on the context of the whole passage which is Mark 5: 1-20, but my main focus and purpose of this analysis is to shed light on verses 9-13. I have referenced three different versions of these passages in different Bibles, the KJV, NIV and the NRSV, but I have found no significant difference, so the context in which I will use these references bares no large concern to the analysis, other than to show a harmony of the translations.   Ã‚  Ã‚  Ã‚  Ã‚  While this occurrence is accounted in the other synoptic Gospels, Mark gives us the longest and most detailed account of this occurrence. This is also the longest and most detailed occurrence in the gospel of Mark. This occurrence happens in the country of the Gerasene’s, which is stated in verse one of Mark 5, which it is uncertain exactly where this location is, but the herd of swine found in verse eleven of Mark 5 indicates that this is a territory of the Gentiles. Nothing about this land is kosher; everything was unclean; spirits, tombs, swine and the territory, but Jesus still had power just as much as in the land of the Jews. Which will prove to be of significance in my analysis when I start to touch on verses 9-13. The accounts found in Matthew and Luke is more vague than the account in Mark, which is rich with detail. This could mean that Mark may have had access to an eyewitness account of the event.   Ã‚  Ã‚  Ã‚  Ã‚  In verse 5 Jesus asks for the name of the unclean spirit that has possessed the man in which he replies, â€Å"My name is Legion; for we are many.† This is characteristic of the ancient belief that knowledge of a name gave you power over your adversaries. This was also evident in verse 7 where the demon already knows who Jesus was and says his name to try and have a somewhat of an upper hand. The fact that he replied with the name Legion which is actually a number rather than a name shows that the demons were trying to get out of a situation in which they felt powerless.   Ã‚  Ã‚  Ã‚  Ã‚  This shows significance in two ways, in that Jesus had power over the demons even though he knew not their names and in the fact that this is not only one demon of Satan’s work, but a whole army.

Ron Gutman: the Hidden Power of Smiling and Amit Sood: Building a Museum of Museums on the Web

Ron Gutman, the founder and CEO of HealthTap, a personalized health-info site, gave the speech about the power of smiling. As everyone knows that smile is good for our health; he gave the supporting data and facts about that statement. For instance, there was a study about the relation between student face’s photo in the yearbook of UC Berkeley and the student’s success and well-being throughout their lives. Another study showed that the span of the people’s smile could predict the life span of people’s life; people who have beaming smile could have 79. 9 years of their life span while only 72. years for people who do not smile. W e naturally smile to express joy and satisfaction; one smile could generate the same level of happiness equals to 2,000 bar of chocolate; even the people in the tribe who are isolated from the modern world also smile. Also smiling could make us healthier since it reduce stress-enhancing hormone like cortisone. And the message behind smiling, which is happiness, could be passed to the others as well. When you smile, you look and feel good. And when other people see you, they would mimic the smile and feel good too, as this would go on as a cycle. In conclusion, smiling has many aspects of benefit, so let’s SMILE. http://www. ted. com/talks/ron_gutman_the_hidden_power_of_smiling. html Amit Sood: Building a museum of museums on the web Art Project is the great idea created by Amit Sood. It is the project of creating a 3D virtual image of the museum on the website which allows the people from any class of society to get access to the artworks from any museum through the website www. googleartproject. com. Users can move around and look at the artwork one by one by simply just clicking. And it is much faster to move from one end to another room of the museum by one click. Besides, the images of the artworks in the museum have huge size i. e. 10 billion pixels. It is amazing because user could notice some small spot of details e. g. painting crack that is impossible to notice when they carefully look at the real artwork in the museum. Moreover, user could create his/her own favorite collection album regardless of who they are. http://www. ted. com/talks/amit_sood_building_a_museum_of_museums_on_the_web. ht

Venus of Willendorf: the Image of Beauty and Survival

genus genus genus genus Venus of Will decisionorf The Im tour of Beauty and Survival The Venus of Willendorf illustrates the characteristics of a woman in a utopian society because her cast demonstrates a society in which there is a st up to(p) intellectual nourishment supply, and her about maidenlike f eat onures, breasts, hips and hardlytocks, are accentuated as a sign of beauty and survival. According to phosphate buffer solution, It was discovered on the banks of the Danube River, in Austria, and it was some likely do by hunting watch- accumulator registers who lived in the area. During ancient periods, victuals was scarce.People would eat whatever food they could touch on their hands on. When there was food available, dopamine, which is a neurochemical that plays a mojor role in recognize driven learning, motivated the hoi polloi to eat as often as they could. dopamine triggers the chemical DeltaFosB. This chemical is also cognise as the thrust chemical, A b inge mechanism is an evolutionary advantage in situations where survival is furthered by overriding shape satiety. Think of wolves, which need to stow outside(a) up to twenty pounds of a iodin kill at one go.Or our ancestors, who c on the whole for to store high-quality calories as a hardly a(prenominal) extra pounds for easy transport to die hard times. Or mating season, when theres a harem to impregnate. In the past, such opportunities were lofty and passed quickly (Your chiefonporn. com). The Venus of Willendorf is a picture show of how human nature takes control of the thinker in the presence of a food surplus. The Venus of Willendorf is a attribute of vitality, for she would resist during famine.Additionally, the artist who created the Venus of Willendorf was puzzle outd by environment in which he or she lived in. The people who made this statue lived in a acrid ice-age environment where features of avoirdupois and fertility would reserve been highly desirable. I n neurological terms, these features amounted to hyper-normal stimuli that set out neuron responses in the brain. So in Paleolithic people terms, the routines that mattered most had to do with successful reproduction the breasts and pelvic girdle.Therefore, these parts were isolated and amplified by the artists brain (PBS). Thus, the Venus of Willendorf was an attractive sight for it leftover its possessor daydreaming of a happier elegance where children survive beyond childbirth and food is unlimited. The Venus of Willendorf was the apotheosis woman in a successful society at the time of its creation, for her figure evokes two rattling important parts of maintaining a refinement food and offspring. Because of DeltaFosB, our brains are chemically pitch to eat when there is food around.James Kettlewell describes this phenomenon without knowledge in regards to The Venus, Consider when and where this Venus of Willendorf lived, when all food had to be gathered or killed, and its availability was never guaranteed. In her age corpulence would have made the most positive kind of statement. The Venus of Willendorfs large figure represents food and the do of cater. The overconsumption of food leads a concentration of DeltaFosB in the brain when people of hunter and gatherer societies ate, DeltaFosB stimulated them to eat as much as possible.If there were an abundance of food, the DeltaFosB response from dopamine would produce figures like Venus of Willendorf. Venus of Willendorfs large figure stimulated the thought of food in 22,000-24,000 BC when she was erected. Advances in food entrepot and childbearing techniques has made The Venus of Willendorf less(prenominal) of idolized figure, for there is social discolouration with cosmos fat in westbound society, but many countries in broken societies idolize fat. As a communion of passage in Nigeria, girls spend time in a fattening agency.At the end of the three-month process, the women are believed to be to a greater extent beautiful. Ann M. Simmons, a reporter for the Los Angeles Times visited Nigeria to w Lords Supper an bind about the female lifestyle, The fattening room is at the center of a centuries-old rite of passage from maidenhood to womanhood. The months spent in pursuit of poundage are supplemented by daily visits from elderly matrons who impart tips on how to be a successful wife and render. Nowadays, though, girls who are not yet marriage-bound do a tour in the dwell purely as a coming-of-age ceremony.And sometimes, nurse mothers return to the rooms to put on more weight (1). The Nigerian pull in Domestic fruit per capita in 2011 was $1,452, while in the U. S. the Gross Domestic Product per capita was $48,422. It seems that poverty directly affects a societies science of fatness. Tonga, Samoa, and Micronesia, countries that celebrate fatness, have gross domestic product per capitas of $4,168, $3,532 and $2,852 and impenetrable percentages of 90. 8, 91. 1 and 80. 4, respectively. According to toptenz. net, Excessive fatness continues to be embraced by many countries as a sign of health, wealth and happiness. Additionally, this website go along to use Tonga and Samoa as exemplar countries that confess this type of beauty. Could it be that the development of western sandwich civilization has changed the ideal citizen? In the States take onness is seen as a indispensability for fitting into the culture. Those who can afford a gym membership and are able to use it have more influence over the perception of beauty and fertility, for the fit citizens are often wealthier. The countries that celebrate fatness maintain a semblance of the hunter/gather society that created the Venus of Willendorf.An archaeologist in a special for PBS said that the Willendorf is, Indicative of a universal human tendency-wishful thinking. What you are seeing is adapted or modified in ball club to give you a heightened experienceIf whats important to is the breast, hips and buttocks, then youre reaching them out to get more contentment from the statue than the woman sitting next to you. These silverish words apply not scarce to the Venus, but also to the young women in the feeding huts in Nigeria. The aspects of a woman that are considered beautiful are exaggerated in order to make them more beautiful.Besides beauty, The Venus of Willendorf is well equipped for childbearing, for she has full(a) hips, and her breasts are well stocked for feeding a child. In times of famine, The Venus would survive. In Nigeria, elders who give advice about being a good mother and wife accompany women who spend time in fattening huts. Being fat is part of being a good mother in Nigeria. The Venus of Willendorf is a symbol of the same traits demonstrated in Nigeria, but the image of the Venus was only a pipe dream for the Paleolithic people.Their ideal woman would have been a expectoration image of Venus, but the citizens of the long gone civiliz ation did not have the technology to live the fantasical lifestyle of the Venus of Willendorf speech1126 Works Cited Kettlewell, James. Rethinking Classic Themes in art History. James KettlewellThe Venus of Willendorf. N. p. , n. d. Web. 24 Sept. 2012. . Wilson, Gary. diverge Here for an Overview of Key Concepts. Your Brain On Porn. N. p. , 12 May 2012. Web. 24 Sept. 2012. . Simmons, Ann M. Where dilate Is a Mark of Beauty. Editorial. Los Angeles Times 23 Sept. 1998 1-2. PROFESSOR SCHUTZERS WEB PAGE. Pierce College. Web. 23 Sept. 2012. . Duvall, Susan. surpass 10 Countries Celebrating Female Obesity. Top 10 Lists. N. p. , 17 Nov. 2011. Web. 23 Sept. 2012. . GDP per Capita (current US$). Data. The World Bank, 2012. Web. 23 Sept. 2012. . Streib, Lauren. Worlds Fattest Countries. Forbes. Forbes Magazine, 8 Feb. 2007. Web. 24 Sept. 2012. . Venus of Willendorf An Exaggerated Beauty. PBS. PBS, 2006. Web. 24 Sept. 2012. .