Invention of Press and Advertisement Technology Essay

Invention of Press and advertizement Technology - Essay ExampleThe parts of the Columbian printing press included the American bird of Jove perching rebelliously with not only outstretched wings but withal open beak on the focal counterbalance lever. The eagle acted as a counterbalance weight that was adjusted by skid it along the focal counterbalance lever (Mullins 17). The clutching of a flight of Joves thunderbolts by the eagles talons represents war while on the contrary the olive branch of peace, as well as car horn of Plenty, signifies prosperity. The main counterbalance is tipped in one of its ends to form an arrow that rests in the horn-like opening of the lunate moon. The other end of the counterbalance is coi conduct to form something like a dolphin its open jaws befittingly hold the hook that connects it with the top end of the great lever (Mullins 17). A similar creature (dolphin) alike extends along the top front of the great lever. The Columbian has two keystone s that are decorated with the caduceus. The right-hand pillar also has a conventional ear of wheat near its top. The type table of the Columbian was also do out of iron, and it was wound below the printing platen (Mullins 17). Printing of the materials was enhanced by exerting force by dint of a wood on the printing table. The Columbian printing press stands on four legs made of iron. The ends of the legs are molded to form something like the paws of a lion.Despite proving to be a bit smart than the past printers, advancement in technology led to other inventions that led to the abandonment of the use of weights and levers. For instance, mechanization of printing was started in 1824. As a result of this, gears and power were added to the wooden-framed platen press. This type of press led to the payoff of high-quality prints in the nineteenth century. The new media today incorporates computers into the printing process. The balancing of the elements for quality production of pri nts is not through physically by balancing weights. The development of electronic devices in addition to other technological devices has led to the evolution of printing.